The View at Montgomery Ranked 16 in the Top 100 by Online Reputation for 2017
More than 85% of students use online reviews to search for an apartment, according to J Turner Research’s latest student housing research study.
The first edition of this series spotlights the top 100 student housing properties of 2017 by online reputation. To compile our rankings, we tracked more than 1,100 such developments nationwide across various review sites.
In January 2018, we undertook an extensive national research project to study how students have evolved in their consumption of reviews and responses. Our research shows that harnessing the power of content in both reviews and responses is critical to generating an increase in student traffic. More than 21,000 students say that reviews continue to have a significant influence on their decision-making regarding housing. With that, students have become more perceptive about and discerning of the content of reviews. (The complete results of the survey will be unveiled at the 2018 NAA Campus Connex Conference, Feb. 13–14, in Orlando, Fla.) [read full article]