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After 30 years, South Philly’s Snyder Plaza starts revitalization with mural makeover

Curbed PhillyThe murals are just the start of a multi-year revitalization project
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Thirty years ago, a local development company debuted a retail hub in South Philly. Though called Snyder Plaza, it was really more like a large swath of surface parking lots surrounded with big-box stores.

It was Goldenberg Group’s first project in Philadelphia, a 316,537-square-foot retail hub that, given its proximity to I-95, attracted car-drivers to run errands and buy up home goods.

Artist Isaac Lin creating a new piece of public art at the Murals at Swanson Walk in South Philly

Artist Isaac Lin

But that was three decades ago, when car-friendly, suburban-like shopping centers were all the rage. Times are different, and Goldenberg Group is returning to its first stomping grounds—it now owns an impressive 1 million square feet—for another go at it, starting with a mural makeover.

On Friday, the Goldenberg Group and the Mural Arts program will be debuting Murals at Swanson Walk, four murals by local- and nationally-recognized artists adorning the walls of stores like Marshall’s, Rite-Aid, and Kicks USA. Not only will the debut party mark the launch of Mural Arts Month, but it will be the start of Goldenberg Group’s long-term project to re-imagine Snyder Plaza. [Read Full Article Here]